Your Outreach Isn’t Broken - It’s Just Generic | RevvedUp Weekly

Hi ,

Generic messaging is killing your outreach.

Most B2B buyers tune out the moment they sense a copy-paste pitch and who can blame them? In a world where 73% of buyers avoid suppliers that send irrelevant outreach (Gartner), relevance has become the new currency.

That’s why we just published a new blog about how to craft persona-specific messaging that actually cuts through the noise. It breaks down:

• How to map your buying committee (and what each role really cares about)

• How to personalize without crossing the “too-personal” line

• How AI can help you scale relevant, trust-building outreach

If you’ve ever wondered how top B2B teams make personalization look effortless - this is your playbook.

Read the full blog: Crafting Persona-Specific Messaging That Cuts Through the Noise

And if you’re ready to go deeper, our Ultimate Guide to Scaling ABM expands on how trust, alignment, and persona-based strategy drive consistent pipeline growth.

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Resources too good to miss!

In this episode, How Gong Democratized Customer Proof with AI Research and Standardized Prompts ft. Jane Menyo, the conversation explores how Gong has redefined customer intelligence — transforming scattered voice-of-customer data into a repeatable, AI-powered growth engine. Menyo, Senior Director of Solutions and Customer Marketing at Gong, reveals how her team built scalable systems for mining insights directly from real conversations — eliminating the need for manual surveys and replacing intuition with evidence.

From developing standardized AI research sequences that uncover persona-level buying trends, to using custom GPTs for instant enablement content like discovery guides and objection-handling playbooks, Menyo details how Gong is operationalizing AI to fuel every go-to-market motion. She also shares how this approach is reshaping collaboration between sales, marketing, and product — creating a culture where customer proof isn’t just collected, but democratized.

The episode offers a deep look into how AI is reshaping customer marketing itself — blending automation, empathy, and evidence to close the gap between what companies say and what customers actually experience.

If you want to see how a modern GTM team is scaling insight and storytelling at once, this episode is a must-listen for marketing, revenue, and product leaders building AI-powered playbooks for growth.

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