Your GTM Engine, Fully Tuned | RevvedUp Weekly

Hi ,

If your GTM engine feels like it’s running on guesswork, this one’s for you.

June was a major month of product upgrades at RevvedUp—all designed to make your campaigns more intelligent, efficient, and scalable. 

From powerful new analytics to improved AI reasoning that drives your outreach strategy, we’ve rolled out features that give you clarity on what’s working, control over how you show up, and consistency across every message you send.

Here’s what’s new:
→ Campaign analytics that show which ICPs and personas are driving real results
→ More natural AI copy, with adjustable tone and conceptual depth
→ A faster content review tab built for approvals at scale
→ A smarter ICP + persona hierarchy that keeps your message on point—every time

These changes are already helping our users improve conversion, reduce manual effort, and scale outreach that doesn’t feel robotic.

Learn more about them here.

Weekly quote to ponder

Resources too good to miss!

This week on Marketing in the Age of AI: What if lead gen wasn’t just a numbers game—but a clarity game? In this episode, fractional CMO Christian Barry shares how AI is reshaping performance marketing by helping teams cut through data overload and focus on what actually drives results.

Christian lays out the new reality: today’s buyers are everywhere, researching across platforms and validating your claims through third-party sources. That means attribution is messier—and smarter AI strategies are the only way to untangle it. From motion-based creative insights to “search everywhere” optimization, Christian reveals how to align your spend, your audience, and your outcomes.

Forget mass-targeted campaigns and static dashboards. This episode shows you how to:

• Map KPIs that match your sales cycle

• Run leaner tests that fuel smarter investments

• Create lead gen campaigns that respect how real people buy today

If your team is still measuring success by impressions and click-throughs, this episode is your blueprint for marketing ROI in the AI era.

The best from LinkedIn

Click to view the full post

If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!

Enjoyed this content? Then please share it with just one other person you think would benefit from the ideas and advice I share each week...they'll thank you, I'll thank you, you'll thank you - it's the ultimate win win win!