What If You’re Wrong About What Works? | RevvedUp Weekly

Hi ,

Don’t build your ABM strategy based on your personal preferences.

It’s a mistake I see so many marketers making. 

Just this week in a whatsapp group I’m in, lots of smart people were advising others to never cold call…because they don’t like receiving them.

But the evidence that cold calls work is undeniable.

Ditto with cold emails, LinkedIn outreach, ads etc. - they all work when done well and with empathy and understanding for your target audience.

It reminds me of an argument I had when leading growth at Eventbrite. I wanted to add pop-ups to the blog to capture more leads. 

Others thought it was a bad idea because they wouldn’t respond to one.

I won, and we nearly 10x our conversions from the blog!

So the point of today’s newsletter is to let go of your ego, and remember you are not your target audience. 

If you want long-term, sustainable success you have to know your audience.

Use real data, from running trials and campaigns, to make judgements on what will or won’t work. 

Want to learn more about utilising AI to research your audience; or how to quickly test and iterate on your campaigns?

We should chat!

Weekly quote to ponder

Resources too good to miss!

This week’s featured podcast is The Email Marketing Podcast with Laurie & Lauren from Publish & Prosper.

What if the most powerful sales tool in your business wasn’t a new social platform—but the inbox you’re already paying for?

In this episode, email marketing pro Laurie Shipley joins Lauren to break down how indie authors, creators, and small business owners can turn email into their most profitable marketing engine. With nearly a decade of experience behind the keyboard, Laurie shares how to grow a list, keep subscribers engaged, and create automations that work while you sleep.

Whether you’re selling a book, building a brand, or just getting started—this conversation is your crash course in email that connects and converts.

You’ll learn how to:

• Choose the right email platform (and why your goal should guide your tools)

• Build a list even without a website

• Use automation to make money—without feeling spammy

• Craft sequences for cart abandonment, post-purchase upsells, and more

• Grow without gimmicks using tools like BookFunnel and QR codes

If you've ever said "I’ll start email marketing later," this episode will make you want to start today.

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If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!

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