Unlock the Power of ABM | RevvedUp Weekly

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Most B2B accounts aren’t ready to buy the moment you engage them. That’s why account based marketing (ABM) is so powerful: it focuses on high-value accounts with a combination of relevance and a timely outreach.

We help B2B teams turn cold accounts into revenue by combining AI-driven insights, multi-channel strategies, and value-focused nurture sequences.

In this blog, you’ll learn how to:

• Create hyper-relevant, multi-channel campaigns for decision-makers

• Leverage AI and data to engage accounts at the right moment

• Avoid common ABM nurture pitfalls to keep high-value accounts engaged

Discover how to turn cold accounts into future wins, and explore our Ultimate Guide to Scaling ABM for practical frameworks and playbooks in our latest blog.

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Resources too good to miss!

In this weeks video, Brandon Alisoglu walks through 10 practical tactics that B2B marketers can use to scale and strengthen their Account‑Based Marketing (ABM) — with particular value for those wanting to nurture “cold” or low-engagement accounts into long-term pipeline or revenue.

The advice is structured to help teams avoid scattergun outreach, and instead build a thoughtful, segmented, high-value ABM program. Core ideas include:

• Picking the right accounts: focus on high-value accounts that justify the resources for ABM rather than trying to treat every lead the same.

• Playing the long game: ABM isn’t about quick wins. You should nurture relationships over time, letting awareness and trust build before expecting conversions or demos.

• Creating rich account dossiers & segmentation: build detailed profiles of target accounts (industry, size, key stakeholders, pain points) so your messaging and content resonates.

• Hyper-personalised, outcome-driven messaging: when you reach out, speak to the meaningful business outcomes (“what’s in it for them”), not just product features.

• A/B testing value propositions and content: experiment with different messages and creatives to find what resonates best with each account cluster.

• Using templates and repeatable workflows to scale: once you identify what works, package it into templates to standardize execution without losing personalisation.

Don’t forget search advertising (e.g. Google Ads) as part of ABM: ABM isn’t just social or email: search ads can play a role when aligned properly with target account strategy.

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