The Ultimate Guide to Scaling ABM | RevvedUp Weekly

Hi ,

Very excited to be dropping our latest Playbook for you this week!

Introducing… The Ultimate Guide to Scaling ABM.

The Playbook pulls together practical, step-by-step guidance for running effective and efficient ABM campaigns using AI (finally!).

I’ve been sharing it on a 1:1 basis with folks we're speaking with and they're absolutely loving it.

Why?

Because B2B marketing faces a reset moment.

Economic headwinds have tightened budgets and made buyers more cautious – sales cycles are stretching longer with more decision-makers at the table.

A staggering 78% of sales reps missed quota in 2025 (h/t Ebsta (now part of Fullcast))

This guide is there to help B2B marketers navigate the shift by showing how to implement scalable ABM strategies powered by AI and agility.

Because you need both relevance and reach to win in today's market.

Are you ready to tackle those challenges?

Download The Ultimate Guide to Scaling ABM Today

Weekly quote to ponder

Resources too good to miss!

This week’s featured podcast is This is How the Top 1% Marketers Are Using AI.

AI isn’t just a tool anymore—it’s becoming the creative partner, strategist, and growth engine for the best marketers in the game. But here’s the truth: success with AI isn’t about knowing which button to press—it’s about how you integrate it into your systems, creativity, and customer experience.

In this episode, Nicholas Holland, who leads HubSpot’s AI products, unpacks how the smartest marketers are putting AI to work right now. From building AI assistants that know your business context, to using agents that connect marketing and sales, to unlocking entirely new creative possibilities in video and design—this conversation is both a snapshot of the present and a glimpse into the near future.

If you’ve ever wondered what separates the 1% of marketers who thrive with AI from everyone else, this is the playbook.

You’ll learn how to:

• Work with multiple AI assistants to cover different jobs and workflows

• Teach AI the context of your brand, systems, and data for more powerful output

• Use AI agents to handle tasks across marketing, sales, and customer experience

• Expand creativity by combining tools like video, design, and automation models

• Reframe AI as a partner in innovation, not just efficiency

If you’ve been asking how to stay ahead in a world where AI is no longer optional but essential, this episode delivers both clarity and practical inspiration.

The best from LinkedIn

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If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!

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