Let’s Break Down Your ABM and GTM Challenges

Hi reader,

Got a question about ABM or Go-To-Market strategy? Let’s talk.

I’m teaming up with Mark Colgan to host a live, interactive Office Hours session where we’ll tackle your biggest sales and marketing challenges.

No slides, no long presentations — just a chance to ask real questions and get straight, practical advice on what’s working right now.

Whether you’re trying to improve outreach, align sales and marketing, or refine your GTM approach, this is the space to break it down and get clear, actionable insights.

📅 Live on February 25, 2025 | 4–5 PM GMT

👉 Register for the session

Hope to see you there,

Mark

P.S. If you’re looking for more ways to improve your outreach, we’re hosting a webinar next week all about using signals, triggers, and intent data to optimise your ABM campaigns.

Weekly quote to ponder

Resources too good to miss!

In this episode of The Funnel Vision Podcast, Charlie Gilbert (VP of Marketing Communications) and Benn Moore (VP of Product Marketing) share how Volt took a product-first approach to marketing, shifting from investor-focused messaging to a customer-led strategy that drives real impact.

They cover:

✅ How to align product, content, and brand marketing for growth
✅ The lessons they’ve learned scaling Volt’s go-to-market efforts
✅ Why a product-first mindset changes how you approach demand generation

If you want to sharpen your marketing strategy with a product-first approach, this one’s worth a listen.

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If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!

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