The Revenue Balancing Act

How to Deliver Short-Term Wins Whilst Building Long-Term Growth

Author

Mark Walker
March 28, 2025

Hi ,

Most revenue teams make a tradeoff every day.

They either chase short-term pipeline to hit this quarter’s number…or they try to play the long game and risk missing their current targets.

But it doesn’t have to be either/or.

I’ve put together a blow-by-blow template that helps you to achieve Total Market Engagement - driving near term revenue opportunities whilst building future pipeline. 

It’s an approach that drives high-intent meetings now and builds familiarity with the rest of the market before they ever raise their hand.

This week’s playbook breaks down exactly how to do that:

  • How to map and prioritise your TAM using firmographics and signals

  • The three campaign tracks to engage every part of the market

  • The tech stack and channel recommendations to execute it all efficiently, at scale

Weekly quote to ponder

This week on Marketing in the Age of AI, host Emanuel Rose sits down with Robert Douglas to explore the transformative role of artificial intelligence in modern marketing. As an expert in AI-driven strategies, Robert shares insights on how businesses can leverage cutting-edge technology to enhance customer engagement and drive growth.

In this episode, they discuss:

✅ How AI is reshaping personalized marketing experiences
✅ The ethical implications of AI-driven decision-making
✅ Strategies for integrating AI into existing marketing efforts

If you’re looking to stay ahead in the rapidly evolving world of AI-powered marketing, this episode is a must-listen!

If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!

Enjoyed this content? Then please share it with just one other person you think would benefit from the ideas and advice I share each week...they'll thank you, I'll thank you, you'll thank you - it's the ultimate win win win!