The Lean Marketing Shift | RevvedUp Weekly

Hi ,

On Wednesday night, we hosted a private dinner with a group of forward-thinking marketing leaders. No press. No decks. Just candid conversation.

The theme: what’s actually working—and what’s clearly broken—in B2B go-to-market.

Out of that came The New B2B Marketing Playbook. It’s a distillation of the most actionable insights from the room:

• How to ‘do more with less’ - the lean marketing mandate
  

• The death of “spray and pray”
  

• How smart teams are aligning GTM around value, not vanity

If you’re rethinking your strategy this quarter, start here.

Weekly quote to ponder

Resources too good to miss!

This week on Email Marketing Breakdown: How to Cut Through the Noise in 2025, is a lively and honest conversation with email marketing pros Becca O’Malley (Founder of Astral Digital), Jay Schwedelson (Founder of SubjectLine.com and Guru Media Hub), Jaina Mistry (Director of Brand and Content Marketing at Litmus), and Bethany Joy (email strategist and LinkedIn favorite). Together, they tackle the myths, metrics, and mistakes dominating B2B inboxes — and offer a clear-eyed view of what actually works in today’s noisy digital landscape.

In this episode, they break down:

✅ Why email marketing isn’t dead — but traditional tactics might be
✅ The real value (and limitations) of open rates in 2025
✅ How to balance personalization without going overboard
✅ When it does make sense to resend emails — and how to do it right
✅ Why unsubscribes, omni-channel strategies, and list hygiene deserve more love

If you’ve ever felt like your emails are disappearing into the void or you’re second-guessing every metric in your report, this brutally honest discussion will help you reset your expectations, rethink your tactics, and build an email strategy designed for today — not 2015.

The best from LinkedIn

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If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!

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