The Hidden Cost of Short-Term ROI | RevvedUp Weekly

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In today’s B2B world, the pressure to deliver immediate results is relentless but focusing solely on short-term wins can undermine the long-term value of your brand.

Many marketers struggle to balance lead generation with building lasting brand equity, leaving growth and customer loyalty on the table.

Our latest blog, “Building Long-Term Brand Value in a Short-Term World”, explores why B2B companies face this challenge and how strategies like AI-powered personalization and Account Based Marketing (ABM) can help you strengthen your brand while still driving measurable results.

Discover actionable insights to make every interaction count and ensure your brand doesn’t just perform today - but thrives tomorrow. Read the full blog > 

Quick webinar reminder: Your 2026 GTM strategy deserves a reality check - join industry pros to pressure-test your ABM plans and unlock what actually works on Tuesday 10th February. Book your place for insights that sharpen execution and drive real revenue.

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Resources too good to miss!

In this week’s featured State of AI in 2026: LLMs, Scaling Laws, China, Agents, GPUs, AGI episode of the Lex Fridman Podcast, Lex sits down with Sebastian Raschka and Nathan Lambert to unpack where artificial intelligence is actually headed—and what’s quietly reshaping the competitive landscape beneath the hype. The conversation cuts across research, infrastructure, geopolitics, and real-world usage, offering a rare, grounded look at how AI progress is unfolding heading into 2026.

Rather than framing AI as a single winner-takes-all race, the discussion explores why rapid idea diffusion, hardware constraints, organizational culture, and compute access matter more than secret breakthroughs. From the rise of open-weight models in China to the shifting dynamics between OpenAI, Google, Anthropic, and emerging labs, this episode maps the forces shaping the next phase of AI development.

In this episode, you’ll learn:

• Why 2026 is unlikely to produce a single dominant AI winner—and what actually determines advantage

• How scaling laws, compute budgets, and GPU access are becoming bigger bottlenecks than ideas

• What the surge of Chinese open-weight models means for global AI influence

• Why agents, coding tools, and workflow automation are redefining how people use LLMs day to day

• How speed vs. intelligence tradeoffs are shaping consumer and enterprise adoption

If you want a clear-eyed view of where AI is heading next—beyond product launches and social media hype—this episode delivers a thoughtful, technical, and surprisingly practical snapshot of the state of AI as we move into 2026.

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