The End of the Research Trade-Off | RevvedUp Weekly

Hi ,

One of the really hard balancing acts for GTM teams is knowing how much time to invest in researching your prospects.

Not enough, and you won’t have the insight needed to write good hooks or engage them with the right angle.

Too much and your pace of outreach will grind to a halt.

Rarely have I seen a team get the balance right, and often they see-saw from too little research, to too much.

Our latest product upgrade, Revveal 2.0 - lets you do a day’s-worth of deep research, in just a couple of minutes, across hundreds or even thousands of accounts - helping you to cover your entire territory!

Get detailed, verified answers to custom questions about your prospects, enabling deeper personalization and more relevant outreach whilst saving hours each day.

No longer do you need to make trade-offs. Instead, you can focus on the uniquely human aspects of engaging your target accounts.

We’ve enhanced this key part of your ABM strategy, so you can:

• Prioritise your outreach on those accounts with the most compelling reasons to buy now

• Gain an understanding of any organisation and each individual in the buying committee

• Have clear insights into their goals and challenges, and how they relate back to your value proposition

Revveal is the agentic research assistant I dreamed of when I was a CRO leading scaling teams.

Learn more and see real examples in our latest release notes.

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Resources too good to miss!

This week’s featured podcast is Boring Marketing Is Your Biggest Competitor in the AI Era with Jay Schwedelson.

AI is everywhere—but here’s the paradox: the more brands lean on it to automate everything, the more they start to look and sound the same. And in that tidal wave of sameness, boring marketing—not your direct competitors—becomes the biggest threat to your growth.

In this episode, Jay Schwedelson lays out why creativity, humanity, and bold execution are the real differentiators in an AI-driven world. From why “good enough” content is often better than waiting for perfection, to how to stand out by zagging when everyone else zigs, to simple AI hacks that create real results—this conversation is equal parts practical and energizing.

If you’ve been wondering how to use AI without blending into the noise, or how to find the sweet spot between volume and originality, this episode is a must-listen.

You’ll learn how to:

• Avoid becoming another piece of “generic garbage” in the AI content flood

• Use AI as an editor and partner—not a replacement for your voice

• Leverage small creative swings into big marketing wins

• Balance “more is more” consistency with bold, memorable moments

• Explore the rise of AEO (Answer Engine Optimization) as the next big shift after SEO

If you’ve been asking how to make marketing that actually cuts through in the AI era, this episode delivers clarity, energy, and plenty of actionable tactics.

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