Target Smarter, Grow Faster

Hi ,

I’ve worked with hundreds of GTM leaders and founders over the years, and one thing continues to trip up almost every team: they think they know their ICP, but their pipeline (and growth rate) says otherwise.

Here’s what’s typically broken:
🎯 Broad ICP definitions that attract the wrong buyers
🔀 Firmographic-only segmentation that misses real needs
🤷‍♂️ Vague positioning that lands nowhere
📈 No clear trigger for when (and how) to expand to new markets

In this week’s post, I’ve summarized a recent podcast where I discuss all these issues. Take a look to get a lean, battle-tested playbook to:
✅ Slice your market with five lenses—and why JTBD wins
✅ Reverse engineer your best-fit ICP based on real data
✅ Use simple math to know when to deepen—or dare to scale

If you’re done guessing and ready to turn ICP focus into a growth engine, this one’s for you.

 👉 Read the full blog: How to Target and Win Your Best Customers with ICP Focus

Weekly quote to ponder

Resources too good to miss!

This week on Got ROI? Get a Return on Investment on Your Digital Marketing, host Richard Henderson welcomes Corey Morris, CEO of Voltage, for a powerful conversation on how entrepreneurs can maximize the effectiveness—and the measurable return—of their digital marketing efforts. With two decades of experience leading high-performing strategies and helping brands grow smarter, Corey breaks down how to build a digital plan that’s not just busywork, but one that actually drives results.

In this episode, they dig into:

✅ The START Planning Process: A five-step framework to build a results-driven digital marketing strategy
✅ Why many businesses confuse activity with ROI—and how to fix that mindset
✅ The essential role of brand consistency and audience-first content in long-term growth
✅ How to navigate the shifting digital landscape, from SEO to AI, without losing your focus

If you're tired of throwing time and money into marketing with no clear payoff, this episode is your signal to rethink your approach—and start getting the ROI you deserve.

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