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- Stop Shouting. Start Resonating | RevvedUp Weekly
Stop Shouting. Start Resonating | RevvedUp Weekly
How Aligning ABM with Competitive Strategy Drives Real ROI
Hi ,
We were proud to attend and sponsor the Global ABM Conference last week, where leaders shared insights on how to stand out in today’s noisy B2B landscape. One of our biggest takeaways? Winning isn’t about shouting louder, it’s about sharper positioning and deeper relevance.
In our latest blog, we explore how competitive positioning and Account-Based Marketing (ABM) work together to help:
Target the right accounts with precision: combining ABM focus with competitive insights to identify where you can truly win and create impact.
Tell a differentiated story that resonates: moving beyond features to communicate outcomes, value, and why your solution stands apart in a crowded field.
Drive measurable ROI and faster deal cycles: aligning sales and marketing around shared intelligence that converts insights into action.
Read this week’s blog: Stand Out in a Crowded Market: How Competitive Positioning and ABM Drive B2B ROI
P.S. If you’re in London next week, meet us at B2B Marketing Live (Stand C60) on the 19th & 20th November. Need a ticket, reply to this email 🙂
Weekly quote to ponder
In this episode of The Mel Robbins Podcast, “How to Use AI to Make Money, Save Time, and Be More Productive” featuring AI expert Allie Miller, the conversation dives into how everyday people — not just tech insiders — can use AI to amplify their work, creativity, and confidence. Miller, who has taught millions how to integrate AI into their lives, shares actionable ways to reframe AI from something intimidating to something empowering — a true co-pilot for both business and personal growth.
From using AI to automate research and planning, to turning big ideas into new income streams and freeing up hours each week, Miller breaks down practical steps for becoming faster, smarter, and more intentional in how we live and work. She also highlights why adopting AI early isn’t just about efficiency — it’s about future-proofing your skills and voice in a world that’s changing fast.
If you’ve ever wondered how AI can actually work for you, not replace you, this episode is a must-listen for anyone ready to harness technology to lead a more productive and fulfilling life.
If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!
Enjoyed this content? Then please share it with just one other person you think would benefit from the ideas and advice I share each week...they'll thank you, I'll thank you, you'll thank you - it's the ultimate win win win!


