Six Key Insights from Yesterday’s Webinar on Signals & Triggers

Hi reader,

How do you know the right moment to reach out?

Yesterday, I joined Alan Ruchtein and Max Mitcham for a deep dive into how signals, triggers, and intent data can help you engage prospects at the right time, with a more relevant message.

We covered the difference between signals and triggers, how to use them effectively, and why referencing them too directly might actually hurt your response rates.

If you missed the session, we’ve pulled together the six biggest takeaways so you can start applying them right away.

👉 Read the key insights from the webinar

All the best,

Mark

Weekly quote to ponder

Resources too good to miss!

This week on The Business of Branding Podcast, Kat Moses, CEO and founder of talent agency MGMT, shares what separates a truly great brand partnership from one that falls flat. She unpacks the strategies behind authentic collaborations, the evolving role of influencer marketing, and how brands can work with talent in a way that feels natural and drives results.

In this episode, she dives into:

✅ What makes brand partnerships feel effortless instead of forced
✅ The biggest mistakes brands make when choosing ambassadors
✅ How influencer marketing is changing and what brands need to do differently

If you’re looking to build brand partnerships that actually resonate, this episode is packed with practical insights.

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