Sales is Changing. Are You Keeping Up? | RevvedUp Weekly

Hi ,

Hold the press! There's a major gap between how most people sell today; and how buyers actually want to engage.

OK, well maybe that's not exactly news.

We see it show up in every major report published - from eroding pipeline coverage to the dire state of quota attainment - and we know it from speaking with peers and colleagues who're struggling for real in the trenches.

Go-to-Market is undergoing a fundamental shift across every vector.

One of those studies has just been released by Insight Revenue and I'd recommend you give it a read.

There's a ton of interesting and useful findings in there...

Which is why I'm so excited to be joining the author of the report, 🧭Zachary Gropper for a webinar on the State of Revenue 2025: Closing the Buying and Selling Gap

Even better? We'll be joined by the wonderful Sara Archer who has shared many brilliant insights in the past thanks to the rich data-set she sits on at ChartMogul.

Don't miss this one! It's June 4th at 1pm BST.

Link to sign-up here.

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Resources too good to miss!

This week on ‘I used to be crap at sales’, host Mark Ackers sits down with sales educator and storytelling master Josh Braun to explore why traditional sales pitches don’t work — and what to do instead. From disrupting buyer resistance to creating curiosity-driven conversations, Josh shares a radically different approach that’s helped thousands of reps build trust, book more meetings, and actually enjoy selling again.

In this episode, they break down:

✅ Why clinging to outcomes repels prospects — and how to shift your energy
✅ The power of “poking the bear” with questions that gently challenge the status quo
✅ How to detach, stay curious, and sell without sounding like... a salesperson

If you’ve ever felt like your pitch is falling flat or your motivation is burning out, this conversation will help you rethink what effective selling really looks like.

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If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!

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