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Proving ABM Works | RevvedUp Weekly

How to Measure ROI, Optimize Spend, and Drive Bigger Deals

Author

Mark Walker
January 23, 2026

Hi ,

Struggling to prove the impact of your Account Based Marketing efforts? You’re not alone. 

As B2B budgets tighten, marketing leaders are under growing pressure to clearly demonstrate ROI and ABM is no exception. 

Measuring ABM ROI isn’t just a reporting exercise; it’s the key to unlocking better performance, stronger sales alignment, and long-term revenue growth. When done right, ABM consistently delivers larger deal sizes, faster sales cycles, and higher win rates but only if you know how to measure what truly matters.

Our latest blog, How Do I Measure the ROI of ABM?, breaks down exactly how to move beyond vanity metrics and prove real business impact. Inside the blog, you’ll learn how to:

  • Identify the right account-level metrics that actually correlate with revenue

  • Track pipeline contribution, velocity, and deal size uplift from ABM

  • Overcome common challenges like long sales cycles and complex attribution

  • Build a defensible ROI model that earns executive buy-in

  • Use data-driven insights to optimise spend and scale ABM with confidence

If you want to justify investment, optimise performance, and show leadership the true value of ABM, this blog is a must-read.

Ready to go beyond theory and put ABM measurement into action? Join our upcoming webinar to see how leading B2B teams are proving ABM ROI in the real world. From choosing the right account-level metrics to connecting ABM efforts directly to pipeline and revenue. You’ll walk away with practical frameworks you can apply immediately to justify investment, optimise performance, and scale ABM with confidence. Register now to save your spot.

Weekly quote to ponder

In this week’s featured Marketing Against the Grain episode, hosts Kipp Bodnar and Kieran Flanagan cut through the chaos of nonstop AI releases and share the five AI tools (and skills) they believe marketers can’t ignore if they want to win in 2026. Instead of chasing shiny demos, they focus on what’s actually changing day-to-day marketing work—how to turn YouTube into a content goldmine, generate polished creative assets in minutes, level up video production, and use agentic workflows to scale output like a full team.

In this video, you’ll learn:

  • How Gemini 3 can turn a single YouTube link into reusable content ideas and competitive insights

  • What’s improved in AI image generation (including reliable text + faster iteration) for modern campaigns

  • Where text-to-video is finally becoming usable—and how to get better results

  • Why agentic workflows are becoming a major advantage for lean teams

  • How “vibe coding” and coding agents can unlock custom apps and automations for marketers

If you’re building your 2026 marketing stack, this episode is a practical roadmap for where to invest your attention first.

If you'd like to discuss any of the areas covered in this weeks newsletter, let’s connect when it best suits you.