Pipeline Reality Check | RevvedUp Weekly

Hi ,

As we near the end of summer, and start looking to Q4 and EoY growth targets, I wanted to share what I’m hearing from the market about pipeline challenges

In conversations over the past few weeks with founders and GTM leaders, these are the themes that keep coming up when it comes to building pipeline in enterprise sales:

1️⃣ Top-of-funnel is stuck in first gear

Most teams have ranked account lists and clear ICPs — but turning that into a steady flow of qualified meetings still feels manual and inconsistent.

2️⃣ Multi-persona complexity is overwhelming

Enterprise deals mean 6–7 decision-makers, each with different priorities. Teams struggle to tailor messaging without burning huge amounts of time.

3️⃣ Content gaps are slowing momentum

Executives want to see thought leadership and tailored collateral, but marketing teams can’t produce enough to feed campaigns at scale.

4️⃣ SDRs aren’t the answer for $100k+ deals

For complex enterprise sales, leaders are skeptical of “spray and pray” prospecting. They want senior-level, relevant engagement — but don’t know how to scale it.

5️⃣ Personalisation vs. accuracy is a constant tension

Everyone knows relevant outreach cuts through, but they worry about control: tone, factual accuracy, and staying true to their product narrative.

👉 The overall state of play?

Teams have a lot of the strategy components in place (ICPs, personas, target lists).

What they're lacking is the capacity to execute high-quality, multi-persona campaigns without overloading their current team.

We're putting together our content schedule for the rest of the year. Which of these challenges would you most like us to cover off with a panel of experts showing you how they're solving them?

Just hit reply and let you know (even if it’s just a number from above!)

p.s. if you need any immediate help on the above, these challenges are what we built RevvedIp to solve so just DM me to learn more

Weekly quote to ponder

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