Missed the Office Hours? Catch the Key Insights Here!

Hi ,

This week I wrapped up my first office hours session, co-hosted with Mark Colgan, and we had a blast!

Lots of great questions, but one overriding theme was clear: the days of generic outreach are over...but companies are still trying to figure out what that means and how to navigate it.

So we tackled one of the most common questions—how do you scale outbound without losing relevance? It starts with segmentation.

A broad ICP isn’t enough anymore. The best campaigns break prospects down by industry, company size, hiring patterns, and intent signals. Modern GTM tools like Clay, Trigify and RevvedUp can help automate this, but tools alone won’t fix bad targeting.

And the flavour of tool you need will depend a lot on your context, appetite for complexity, internal resources etc.

We also discussed the myth that ABM is only for enterprise sales. If the deal size justifies it, even small companies can be approached with a strategic, high-touch ABM play.

And when it comes to list building, AI-driven enrichment can save hours—filtering for insights like company growth, tech stack and just about any other publicly available information.

Ultimately, success in outbound comes down to one thing: knowing your prospects better than they know themselves.

If you’re still blasting generic emails, expect to get ignored—or worse, flagged as spam.

The good news? With the right strategy, relevance at scale isn’t just possible—it’s the only way forward.

Join us next time as we dive deeper into making outbound work in 2025!

Watch the full session here.

Weekly quote to ponder

Resources too good to miss!

This week on The Future of AI in B2B SaaS podcast, host Jason Lemkin dives into the transformative impact of AI on enterprise software with insights from Victor Riparbelli, CEO of Synthesia, and Tomasz Tunguz of Theory Ventures. They explore how AI is revolutionizing B2B SaaS, reshaping business models, and redefining cost structures.

In this episode, they discuss:

✅ How AI-driven SaaS companies are achieving unprecedented growth and profitability
✅ The evolving role of AI video in enterprise communication and training
✅ Why AI-native startups have an edge over traditional SaaS players

If you’re curious about the future of AI in business software and want expert insights from industry leaders, this episode is a must-listen!

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