Make AI Work For You | RevvedUp Weekly

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At B2B Marketing Live, we explored a challenge every GTM leader is facing: AI-driven tools and automation are flooding the market but much of it is just noise. 

Inboxes are overflowing, decision-makers are tuning out, and traditional volume-driven outreach is no longer generating meaningful pipeline.

Our latest blog, inspired by Mark Walker's keynote, “Cut Through the AI Slop: Build Pipeline with Precision ABM,” shows you how to turn AI from a source of frustration into a tool for high-impact, account-based marketing.

Here’s what you’ll discover:

• Why volume-driven outreach fails: Learn why generic campaigns and automated content no longer move the needle.
  

• How precision ABM drives results: See how mapping decision-makers and personalizing messaging creates predictable pipeline growth.
  

• The winning combination of AI + ABM: Reduce wasted effort, engage multiple stakeholders, and scale hyper-personalized campaigns without losing quality.

Don’t let “AI slop” overwhelm your team! Read our latest blog to start building pipeline that actually converts.

View Mark’s full presentation here. 

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Resources too good to miss!

In this episode of Culture, Chaos, AI, & The Digital Age, former TikTok CMO and First Round President Nick Tran unpacks what it truly means to build brands, create community, and stay human in an era of synthetic content and algorithm-driven noise. With a career shaped by navigating crisis, reinventing global brands, and understanding culture at its deepest levels, Tran offers a candid look at how marketers, creators, and companies can stay grounded while everything around them accelerates.

From the rise of AI-generated content and the looming threat of “peak social,” to the resurgence of real-life connection, community-driven experiences, and emotionally resonant storytelling, Tran breaks down how to capture attention without losing authenticity. He shares why creativity still wins in a world flooded by sameness — and why the next era of marketing belongs to brands that understand people, culture, and context more than platforms and trends.

If you’re curious about how to thrive in the chaos of AI, lead with clarity, and build brands that people actually care about, this conversation is a must-listen — especially for marketers looking to future-proof their craft in a rapidly shifting digital landscape.

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