Is “AI Slop” quietly killing your ABM performance? | RevvedUp Weekly

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AI is transforming B2B go-to-market, but it’s also creating a dangerous new problem most teams don’t see coming: AI slop.

When low-quality, misaligned, or noisy AI output seeps into your ABM workflows, everything starts to drift; targeting, messaging, alignment and even measurement.

In our latest blog, “When AI Slop Creeps In: How to Keep Your ABM Engine Clean & Effective,” we break down:

• What AI slop really is (and how to spot it fast)

• Why it sabotages ABM performance

• 4 practical steps to prevent and clean it up — before it costs you pipeline

Don’t let AI slop derail your ABM motion. Read the blog and take action now >

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Resources too good to miss!

In this episode, AI for Agencies: Performance Marketing Insights ft. Stephen Kenwright, the conversation explores how AI is reshaping agency models — not as a replacement for people, but as a force multiplier for strategy, creativity, and growth. Kenwright, co-founder of Rise at Seven and long-time agency leader, shares lessons from scaling teams and now consulting across the industry, unpacking how automation is changing the skills, structures, and strategies that define performance marketing today.

He argues that while AI can streamline repetitive work, true value still comes from human context, strategic understanding, and creative problem-solving — the “brains,” as he calls them, that bots should enable rather than replace. The episode also dives into the practical realities of AI adoption: how agencies can upskill teams, prevent overreliance on automation, and use machine learning for smarter insights rather than “AI slop” content.

Kenwright and the hosts discuss the future of scaling agencies — moving away from headcount as a growth metric toward a model built on adaptability, smarter systems, and creativity powered by automation. The result is a candid, insightful conversation on how to lead marketing teams in an AI-driven world without losing the human edge that makes great work possible.

If you want to understand what the next generation of agency performance looks like — and how to balance “brains and bots” in your own marketing operations — this episode is essential listening for modern marketers and agency leaders alike.

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