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From Cold to Closed: Smarter Outreach, Higher Conversions

Live Email Teardowns, ABM for SMBs, and the Keys to a Warm Pipeline

Hi ,

Last month’s Office Hours were packed. From killing off generic cold emails to using events as a cheat code for outreach, we covered the tactics that actually move the needle.

The big themes?

 👉 Relevance beats personalization
👉 ABM can absolutely work for SMBs
👉 AI won’t fix bad messaging—but it will scale what works
👉 Events + cold outreach = warm pipeline

Next week, we’re back—live. We’ll dig into:

The Art of Balancing Inbound & Outbound – How to maximise conversion rates from both channels by getting them working together

The 4 Ingredients for Successful Emails - Hooks, Relevant Offer, Social Proof, CTA (and much work goes into each)

Live Breakdown of Real Cold Emails & LinkedIn DMs – Bring yours, and we’ll workshop them on the spot.

If you care about GTM execution, you’ll get value.

No fluff. Just sharp tactics you can use right away.

📅 March Tue 25th, 4-5pm
🔗 Register

See you there!

Weekly quote to ponder

This week on Below The Fold, host Ibrahim sits down with Paula Thomas, founder and CEO of Let's Talk Loyalty, to unlock the secrets of loyalty marketing. With over 650 podcast episodes on the subject, Paula brings a wealth of knowledge on how businesses can build stronger relationships with their customers and drive profitable behavior change.

In this episode, they explore:

✅ The power of loyalty programs in driving customer retention
✅ How brands can differentiate themselves in competitive markets
✅ The role of data, AI, and digital strategies in shaping modern loyalty programs

If you're looking to strengthen customer loyalty and gain insights from an industry leader, this episode is a must-listen!

If you'd like to discuss any of the areas I cover in this newsletter each week, from sales leadership to marketing strategy, cross-functional alignment to scaling high performance...I'd love to help!

Enjoyed this content? Then please share it with just one other person you think would benefit from the ideas and advice I share each week...they'll thank you, I'll thank you, you'll thank you - it's the ultimate win win win!