Fixing Pipeline Isn’t a Hack | RevvedUp Weekly

Hi ,

Why is building scalable, sustainable GTM systems - particularly for building pipeline - still so hard?

99% of LinkedIn gurus say they fixed it and they're booking 1000s of meetings a week for their 1-employee business.

But 99% of actual revenue leaders selling real products or services still know its a daily grind, with no easy mode.

And these are smart, hard working people.

I think the difficulty is that it's a 3D problem, but the majority of orgs try and distill it into a 1D problem...which doesn't quite work.

1 dimension is to consider it a math problem, pure and simple. Look at your conversion rates through the funnel, and scale the hell out of it to hit your numbers.

But almost always you hit diminishing returns and a quality issue. (see AISDRs as the case study for this not working).

A second dimension is to consider it a creative problem. Find the right message-market fit, and you'll unlock the keys to growth.

Again, this works to a point. But as you try to scale it in any meaningful way, the nuances of delivering that message to diverging audiences impacts efficacy.

So a third dimension is focus. Don't dilute it, and you'll not run into these issues. And this is the drum I beat most. But at some point, your product will outgrow a singular ICP & Persona, or the market will move on and you'll have to adapt.

PMF isn't fixed (another mistake people make), so you'll have to be dynamic in your approach.

Now managing the 3D aspects to orchestrate scale, message and audience is tough!

Particularly when moving at speed, and often navigating lots of internal stakeholders, competitors, shaky tech stacks and budget/time/resource constraints.

I'm currently offering to run workshops for internal teams to help them navigate the 3D complexities of building a modern pipeline, where there aren't shortcuts and you have to tackle the big problems head on...but AI can be a meaningful accelerant.

I'd love to chat to folks with unique GTM workflows, niche markets and hard challenges.

Register your interest in a private workshop!

Weekly quote to ponder

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