Can AI Really Build Better Personas Than Your Team?

Hi ,

Building your ICP and personas used to take weeks of whiteboards, stakeholder wrangling, and expensive guesswork.

Now? With the right prompts, AI can get you 80% of the way there—in under an hour.

In this week’s breakdown, I’ve shared exactly how we’re using common, budget-friendly tooling to help define personas, uncover prospect pain points, and generate messaging that actually converts.

Here’s what’s inside:

✅ How to go from blank slate to working persona in <60 minutes
✅ The prompts that drive better results (and the ones to avoid)
✅ Where AI still falls flat—especially with list building
✅ How to turn raw AI outputs into actual campaigns that convert

If you’re serious about scaling precision marketing without burning weeks in Notion, Miro, zoom calls and in-person huddles—this one’s for you.

👇 Can AI build better personas than your team? Here’s the honest answer.

Read the full blog →

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Resources too good to miss!

This week on This Is Where Every Company Goes Wrong With Marketing, host Mikey Taylor dives deep into one of the most misunderstood aspects of business growth: branding. Joined by a fellow creative, they unpack why so many companies sacrifice long-term brand equity for short-term conversions — and what it really takes to create marketing that lasts.

In this episode, they discuss:

✅ Why the best marketing can’t always be measured by immediate ROI
✅ The long tail of brand equity and how to build real demand over time
✅ How creativity and authenticity beat spreadsheets when it comes to resonance

If you're ready to break free from algorithm-chasing and build a brand people actually care about, this one’s a must-listen.

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