Boost Your B2B Results with Account Based Marketing (ABM)

Hi ,

We hope you had a wonderful festive season and enjoyed a well-deserved break. As we step into the new year, we wish you continued success, health, and prosperity in 2026.

Jump back in with our latest blog: Learn how Account Based Marketing (ABM) helps businesses focus on high-value accounts with campaigns, driving stronger engagement and higher ROI.

By aligning sales and marketing teams, ABM allows companies to target decision-makers with tailored content across multiple channels, accelerating pipelines and reducing wasted effort. Defining a clear Ideal Customer Profile (ICP) is critical, guiding teams to the accounts most likely to convert.

Companies using ABM report up to 76% higher ROI and 60% higher success rates than traditional marketing strategies. Leveraging data, intent signals, and multi-channel strategies ensures campaigns are relevant to the right accounts, turning marketing efforts into measurable business results.

 Ready to see ABM in action? Read the full blog

Weekly quote to ponder

Resources too good to miss!

This weeks video explains that content has become the engine of modern ABM, but to make it work, teams must use the right tools and tech stack to deliver, measure, and optimize content for high-value accounts. Personalized, audience-centric content isn’t effective in isolation — it relies on integrated platforms that manage campaigns, track engagement, and provide actionable analytics across accounts.

Key points:

• Tools drive accountability: Just as a martech team should own the platforms that deliver campaigns, ABM success depends on ownership of the systems that distribute and track content.

• Learning by doing: Teams see better results when new tools are tied to real initiatives, whether it’s content workflows, automated campaigns, or cross-channel experiments.

• Data + insights: Technology enables connected views of accounts, helping teams personalize content, measure impact, and iterate quickly.

Bottom line: ABM isn’t just about targeting accounts; it’s about integrating content strategy with the tech stack. Ownership of both the content and the tools that deliver it ensures engagement, measurable results, and a connected, outcome-driven account journey.

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