An ROI Calculator for Outbound Campaigns | RevvedUp Weekly

Hi ,

What a response we got to last week’s newsletter covering all the variables that impact how well outreach will perform!

Lots of folks asking how they could use these factors to actually forecast the likely results and ROI of running outbound campaigns.

So naturally, we went and built something for you - an Outbound ROI Calculator: https://app.revvedup.ai/roi

It’s v1, but having run through it with some folks this week it seems to be pretty accurate.

Have a play and let me know what you think.

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Resources too good to miss!

This week’s featured podcast is Can The Marketing Podcast: AI is Changing Marketing.

AI isn’t on the horizon anymore—it’s already here, reshaping how we create content, optimize search, and connect with customers. But here’s the twist: success with AI in marketing isn’t about replacing humans, it’s about rethinking how we work smarter with it.

In this episode, Ben and Steph break down what AI really means for marketers today—without the hype. From scaling content without sounding like “AI slop,” to navigating the rise of AI-driven search, to treating AI as your “intern” instead of your replacement, this conversation brings both realism and strategy to the table.

If you’ve ever wondered whether AI is a threat to your job, how to actually use it without losing your authentic voice, or what the future of SEO looks like in an AI-first world, this episode is a must-listen.

You’ll learn how to:

• Use AI to save time on content and workflows—without sacrificing originality

• Avoid the trap of generic, AI-generated “slop” that turns audiences off

• Adapt your SEO for AI-driven search and deeper, authoritative content

• Treat AI as a support tool to enhance creativity, not replace it

• Balance automation with authentic, human-led marketing

If you’ve been asking how AI is really changing marketing (and what to do about it), this episode gives you the clarity and tactics to stay ahead.

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