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ABM Wins Start With Better Account Intelligence | RevvedUp Weekly

The AI advantage modern ABM teams can’t ignore

Hi ,

ABM success is no longer driven by bigger tech stacks or louder campaigns; it’s driven by who understands their target accounts best. 

Yet most sales and marketing teams are still working with incomplete data, outdated insights, and manual research that can’t keep pace with today’s buying cycles. This creates misalignment, generic messaging, and stalled revenue.

Our latest blog breaks down how AI is changing account research from a background task into a strategic lever for ABM leaders which enables teams to uncover real buying signals, understand account priorities in real time, and focus effort where it matters most.

You’ll learn:

  • Why traditional account research is holding revenue teams back

  • How AI delivers deeper, faster, and more actionable account intelligence

We’re pleased to announce that RevvedUp has been named one of the Top 100 UK Startups for 2026 by Startups.co.uk 🎉 A proud milestone that reflects our mission to make ABM smarter, faster, and more impactful with AI; helping B2B sales and marketing teams run relevant, multi-channel campaigns at scale.

Huge thanks to our customers, partners, and community for being part of the journey. Feel free to engage with our LinkedIn post.

PS: Webinar Invitation. Most ABM strategies fail before execution even starts.
Join our free webinar to make sure yours doesn’t → https://luma.com/pr8bppys 

Weekly quote to ponder

In this episode, host Omar El-Takrori sits down with AI strategist Alicia Lyttle to unpack what it truly means to use AI first and how doing so can help businesses win in 2026, regardless of industry. Rather than hype or theory, this conversation focuses on practical, human-centered ways to integrate AI into daily workflows, decision-making, and creative processes.

In this video, you’ll learn:

  • Why “AI-first thinking” is becoming a competitive necessity, not a luxury

  • How to use tools like ChatGPT and Gemini to increase speed, clarity, and output

  • The role of strong prompting, training, and human judgment when working with AI

  • Common mistakes people make when adopting AI — and how to avoid them

  • How AI can support creativity, productivity, and revenue growth across industries

Alicia shares real-world examples and clear frameworks, while Omar connects the discussion to leadership, trust, and adaptability in a rapidly evolving landscape. Whether you’re new to AI or already experimenting, this episode offers actionable insights to help you move forward with confidence and intention in 2026.

If you'd like to discuss any of the areas covered in this weeks newsletter, let’s connect when it best suits you.