ABM That Goes Beyond the Logo | RevvedUp Weekly

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ABM Isn’t Just for Winning New Logos Anymore

Most teams still think of ABM as a fancy way to add whales into the pipeline. But the truth? Its real power kicks in when you apply it across your whole go-to-market.

From accelerating stuck deals to driving customer expansion, ABM is becoming the operating system for focused growth. And when it’s embedded into sales, marketing, and CS—not just running in a silo—it outperforms traditional demand gen every time.

This week, we break down 5 high-impact ABM use cases (with tactical tips and real-world examples from KPMG, Hexagon, and Riverbed) to show how it drives measurable results across GTM.

👇 Which one are you underusing?

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This week on Marketing Against the Grain: This Is the Smartest Way to Use AI for Marketing in 2025, Kieran unveils a game-changing future playbook that could redefine how your team approaches go-to-market. The problem? Most marketers still rely on broad ICPs and outdated campaigns. The solution? Hyper-personalized micro-audience marketing, powered by Perplexity Labs.

The new model doesn’t just target who you sell to—it decodes why they’ll buy. By reverse-engineering signals from job ads, rising KPI trends, and AI-powered segmentation, Kieran demonstrates how to spin up campaign assets tailored to fast-emerging buyer needs in days—not months.

What does this future-proof marketing look like? Think AI assistants auto-generating LinkedIn carousels, custom landing pages, and email sequences for niche clusters like “Pipeline Velocity Optimizers.” Think dynamic campaigns that adapt to real-time market intent and bypass traditional marketing bottlenecks.

The key insight: mass marketing is over. Speed, signal, and specificity win now. This episode doesn’t just warn you about the AI revolution—it hands you the manual to thrive in it.

If your marketing still starts with a static ICP doc, this episode is your permission to build something smarter.

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