ABM That Feels Like Magic (Powered by AI) | RevvedUp Weekly

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Account Based Marketing (ABM) is all about precision; targeting the right accounts with the right message. But in today’s crowded B2B world, relevance alone isn’t enough. Buyers receive countless emails, ads, and LinkedIn messages claiming to be “personalized.”

The campaigns that break through combine data-driven targeting with memorable, human experiences. Creative ABM turns insights into interactions buyers remember; whether a bespoke video, an account-specific microsite, a thoughtful gift, or a surprise event.

Success comes from a simple framework: relevance, surprise, and consistency. Paired with AI, teams can scale across high-value accounts without losing the human touch.

Curious how to make your ABM campaigns stand out? Read our blog post for examples, frameworks, and tips to elevate your strategy.

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Resources too good to miss!

In this week’s episode of The GrowthAmped Podcast, Estee Woods, VP of Marketing at ShiftUp AI, breaks down how AI-driven revenue intelligence is reshaping the way B2B teams approach prospecting, account research, and go-to-market execution.

Estee shares practical insights for sales and marketing leaders navigating crowded markets, limited bandwidth, and the pressure to convert complex accounts faster and smarter. The conversation explores how AI can reduce guesswork, sharpen focus, and bridge the gap between sales and marketing. Key ideas covered:

Transforming account research through autonomous AI:
Instead of reps manually digging through data, ShiftUp AI automatically gathers deep account intelligence, surfaces signals, and ranks opportunities.

Prioritizing intelligently, not randomly:
Rather than picking accounts from a long territory list, teams can use confidence scores and real-time business insights to know exactly which accounts are most ready for engagement.

Aligning sales and marketing around account strategy:
By giving both teams shared visibility into account readiness and stakeholder priorities, ABM efforts become far more targeted, coordinated, and effective.

Accelerating sales cycles with contextual messaging:
The platform outlines what to sell, to whom, and why; helping teams craft messages tied to real business initiatives instead of generic talking points.

Automating the manual work that slows GTM teams down:
From updating account plans to surfacing changes in real time, the system removes busywork so sellers and marketers can focus on actual conversations.

Preparing for the coming AI explosion in GTM tools:
Estee predicts 2026 will bring unprecedented saturation in AI-powered sales and marketing platforms.

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